Northern Lights podcast launches

With so much going on the in the world of business, hearing directly from those involved has never been more important.

Different perspectives can help guide change while hearing the tone and passion of speakers can make all the difference when it comes to gauging how people are really feeling.

I already write for Business Crack which is proud to host news stories alongside our original journalism which now includes video and audio as standard.

And with the popularity of podcasts rising, when I was asked to create a podcast exclusively for Cumbria which not only highlights some of our stories but also includes a guest presenter from Cumbria’s business community it was a joy to work with the team to make it happen.

Northern Lights launched this week and will be a regular, pacey summary of some of the stories that have featured in Business Crack as well as offering an insight from experts in their field.

Dianne Richardson, the chief executive of Britain’s Energy Coast Business Cluster, joined us for the first edition with other leaders already lined up for future episodes.

“We’re all about celebrating as well as reporting what’s happening in the many and varied sectors that Cumbria is home to,” Nicole Regan, editor of Cumbria Crack and Business Crack said.

“Every day we hear from the people who make Cumbria what it is. At a time when other media is retreating we’re delighted to invest in a medium which allows those voices to be heard loud and clear!”

Quality audio, recorded on location, will help bring stories alive.

Recording episode 2 of Northern Lights in the offices of the Cumbria Chamber of Commerce in Carlisle.

The podcast is available on Spotify here and Apple here