When the media calls, you need to be ready!
A successful broadcast or press interview is your best opportunity to shape your brand or organisation's narrative—but it requires practice, structure and confidence under pressure.
Effective interviews require more than knowing your subject — they require the ability to communicate clearly, confidently and effectively under pressure.
Media training from an experienced BBC journalist designed to help individuals and organisations prepare for interviews across television, radio, podcasts and digital platforms.
With extensive experience as a BBC journalist, including work with BBC Radio 4 and BBC 5 Live plus experience with a fast-growing digital news website, I understand how journalists think, what makes a strong story and how interviewees can communicate their messages successfully.
Training sessions are tailored to individual needs and can include interview preparation, message development, handling challenging questions, broadcast techniques and practical interview exercises.
My approach combines professional journalism experience with strategic communications expertise gained working with organisations across sectors including healthcare, education, environment and maritime.
Whether preparing senior executives, technical specialists or spokespeople representing an organisation publicly, effective media training helps build confidence and ensures key messages are communicated clearly.
The aim is simple: helping people become confident, authentic and effective communicators when it matters most.
As a Chartered CIPR practitioner and broadcaster, I deliver practical, realistic media training across the North and wider UK. I prepare business leaders, academic experts, and public sector spokespeople to handle all questions, deliver clear soundbites, and stay on message across television, radio, print, and online channels.
Tailored coaching programs include:
Broadcast Interview Prep: Realistic mock interviews (camera and microphone) mimicking live television and radio environments.
Message Development: Learning how to condense complex corporate or research data into highly engaging, memorable talking points.
Crisis Communications: Strategic planning and response training for high-pressure public relations scenarios.
From academics and charity leaders to students and volunteers, I have already helped share my experience widely. Each has learned how to make the most of interview opportunities and be sure that they are on safe ground.
Media Training & Interview Preparation in Lancashire & Cumbria
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